“It’s a me, Mario!”

In a recent article, Super Mario: The Success behind the Jumping Video Game Plumber (original title: Super Mario: Deshalb ist der hüpfende Videospiel-Klempner so beliebt), Sebastian Richly investigates upon the reasons behind Mario’s ongoing success. I had the pleasure of helping in the process, and was asked several questions. We discerned several reason for Mario’s success, such as the simple but enticing ludic concept and story, the family friendliness of the games, as well as Mario’s iconic status that has even outgrown Mickey Mouse in popularity, which can be attributed to Nintendo’s brilliant marketing of the character.

For more info, please read the original article in the “Augsburger Allgemeine”!

Enjoy!

PS: Well done Sebastian!